Peter Wilton

A marketeer at heart, I help businesses understand thier customer data, audience needs and commercial options to deliver to profitable propositions that drive growth. 

We work with International, National and Local brands to deliver change. At Aviva, I led PersonID, customer data srore integration and major digital improvements that grew contactable and marketable audiences by over 40%. 

I bring clarity, focus, pace and cross‑functional alignment to complex environments.