Peter Wilton

A marketeer at heart, I help businesses understand thier customer data, audience needs and commercial options to deliver to profitable propositions that drive growth. 

We work with International, National and Local brands to deliver change. At Aviva, I led the PersonID customer data store integration which drove major data driven improvements that grew contactable and marketable audiences by over 40%. Is also enhanced customer Net Promoter Scores and online customer satisfaction.  

I bring clarity, focus, pace and cross‑functional alignment to complex environments.